The father of management science and grandfather of marketing – Peter Drucker - claims that management is marketing and innovation. As his loyal fan I started reading the book Marketing 3.0, written by the father of Marketing - Philip Kotler.

In the first chapter I found an interesting comparison table between:

• manufacturing marketing concept /Marketing 1.0/
• traditional marketing concept /Marketing 2.0/
• modern marketing concept /Marketing 3.0 /

At Academy for Leaders we got a question from one of our readers. We thought it is a good idea to ask you to share your opinion and suggetions and thus help our reader...  Here is the question:

I work at ABCD and I want to get promoted for supervisor or manager.  I was wandering what the right steps are? What should I do in order to be noticed?

People can forgive many weaknesses of their manager: uncertainty, ignorance, low culture, incompetence or illiteracy. But they will never forgive him/her any lack of honesty. They will also never forgive those who appointed him ...

In short, prof. Peter Drucker believes that we should not hire as manager:

•  an individual, who lacks integrity (honesty);
•  a person whose sight is focused on peoples’ weaknesses rather than on their strengths

The insights of the management guru - prof. Peter Drucker - although made in 1960s, are stunning even the most prominent XXI century businessmen with their depth and validity. I couldn’t restrain myself to share with you his views on leadership:

• Leadership is of utmost importance for company success. And nothing can replace leadership.

Innovations and improvements are an integral part of successful companies’ life.

At small companies innovations are implemented almost daily. They inspire the team members; create positive energy and sense of satisfaction.

As managers we have to create autonomous departments within the company, with authority to implement innovations!

As individuals we must choose jobs that encourage creativity and innovation!